SEO Strategy Lead - YardBarker.com

To learn more about our North American culture and office:  
https://bettercollective.recruitee.com/northamerica

We are…

YardBarker.com, a premier sports and sports betting website operating under the Better Collective umbrella. We’re dedicated to delivering up-to-the-minute sports news, expert analysis, and comprehensive betting insights. With a digital presence that encompasses hundreds of thousands of web pages, we are a dominant force in the sports journalism and betting markets in the USA, and we are actively expanding our reach into the Canadian sports betting landscape.

You are…

A seasoned SEO Lead, steering the course for large-scale sports and sports betting websites to new heights. The ideal candidate will be a professional with a passion for the game and a knack for navigating the digital landscape. If you've got at least two years of proven experience in a similar role, along with a track record of crafting and executing winning SEO strategies while tackling complex technical challenges head-on, then we want to hear from you. Join us and be part of a team that's dedicated to pushing boundaries and achieving greatness in the world of online sports.

You will…

• Strategically lead and manage the execution of comprehensive SEO initiatives and the development of web pages aligned with company priorities.

• Execute robust content management strategies tailored for both commercial appeal and educational value within the sports betting sector.

• Expertly utilize a suite of tools including SEMRush, Ahrefs, ScreamingFrog, Google Search Console, Google Analytics, and GetSTAT to analyze website performance metrics and implement enhancements.

• Direct and mentor a dedicated team in the creation and optimization of web pages, ensuring that all content adheres to the highest standards of SEO.

• Continuously monitor changes in Google Algorithm updates to adapt and refine strategies, ensuring optimal site performance.

• Administer all aspects of technical SEO, from streamlining site infrastructure to managing extensive URL structure migrations effectively.

• Facilitate cross-site page syndication processes and oversee significant portions of the website in terms of content strategy and structural adjustments.

• Maintain a deep and thorough understanding of the nuances of the USA sports betting market while developing expertise in the Canadian market dynamics.

You have...

• 2+ years of proven experience in managing SEO for sports or sports betting websites.

• In-depth knowledge and operational expertise with SEO analytical tools such as SEMRush, Ahrefs, ScreamingFrog, Google Search Console, and more.

• Demonstrated analytical prowess and problem-solving capabilities with a history of leading teams to success.

• Extensive experience in handling large-scale websites with multiple hundreds of thousands of pages.

• A strong portfolio showcasing successful SEO projects specifically within the sports and sports betting fields.

• Superior communication, presentation, and organizational skills are essential for this role.

What We Offer…

• Generous benefits package and unlimited PTO

• Annual bonus

• Pet insurance

• Paid parental leave

• 401K match

• Tons of growth opportunities

• A fun and kind team supporting your success and always down to do something fun

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and the community.