Marketing and Product Research Intern

We are…

Better Collective, the vibrant hub of renowned sports brands like the Action Network, Playmaker, VegasInsider, RotoGrinders, and more! Our mission is to excite sports fans through engaging content and foster passionate communities worldwide. Our vision is to be the leading digital sports media group. Every day, our talented employees across the globe aspire to do better; developing state-of-the-art technology and delivering high quality sports content to our flagship media and communities.

Whether you're a sports fanatic through and through or just someone who appreciates the camaraderie of sportsmanship, a job here is a thrilling opportunity. It means you get to work in an environment where your passion can shine, making your work purposeful and enjoyable. Even if sports aren't your primary focus, you'll quickly discover that our organization values teamwork, collaboration, and a bit of fun, making it a welcoming and inclusive place to work.

Join us and become part of an exciting journey!

You Are…

Ready to engage in real-world data collection and analysis, providing actionable insights that propel Better Collective North America to new heights? As a Marketing and Product Development Intern at Better Collective's New York City office, you will play a crucial role in conducting detailed market research and developing strategic initiatives to expand the user base for Action Network's subscription services. This internship offers a hands-on experience in analyzing industry data, competitive strategies, and consumer behavior to drive actionable insights and contribute to the growth of our subscription services. If you're ready to make a tangible impact in the sports media industry and gain hands-on experience in data-driven marketing and strategy, we invite you to join us on this exciting journey at Better Collective!

You will…

• Conduct comprehensive market research to understand industry trends, competitive positioning, and user preferences.

• Analyze competitors' subscription models, pricing strategies, market share, and user reviews.

• Collect and analyze data on current users to understand demographics, usage patterns, and satisfaction levels.

• Develop strategies for targeting new users and increasing retention among current subscribers.

• Create marketing campaigns, promotional offers, and engagement strategies based on insights and research findings.

• Test campaign prototypes and refine them based on feedback and performance metrics.

• Implement full-scale marketing campaigns and monitor their performance, making real-time adjustments as needed.

• Prepare and deliver a detailed presentation to the company’s leadership, including methodologies, key insights, strategic recommendations, and future roadmaps.

• Work with a variety of tools and platforms, including CRM software, Google Analytics, social media analysis tools, email marketing platforms, and data visualization tools like Tableau.

You have…

• High school diploma or equivalent (GED) required; college coursework in relevant areas is a plus.

• Strong analytical skills with the ability to interpret data and draw actionable insights.

• Proficiency in Microsoft Excel, Google Analytics, and other relevant software tools.

• Excellent communication skills, both written and verbal.

• Ability to work independently and collaboratively in a fast-paced environment.

• Eagerness to learn, take initiative, and contribute innovative ideas to the team.

• Genuine interest in market research, strategy development, and subscription services.

What We Offer...

• Hands-on experience in market research, strategy development, and campaign management.

• Mentorship from experienced professionals in the industry.

• Opportunities for growth, learning, and networking.

• Exposure to real-world business challenges and strategies for addressing them effectively.

• A dynamic and inclusive work environment.

• A fun and kind team supporting your success and always down to do something fun

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and the community.