CRM Marketing Associate
The Action Network, a premium sports analytics and media company, under the Better Collective umbrella, catering to $170 billion+ under-served sports wagering and fantasy markets. We bring a unique lens to the world of sports, mixing premium content, proprietary tools, and in-depth analysis to make sports fans with something at stake, smarter about betting.
For people that love sports, working at The Action Network is an opportunity to work on something you are passionate about and make work purposeful and fun. For those not into sports, a strong sense of sportsmanship is woven into the organization and our core values, creating a collaborative, supportive, and fun environment.
Eager to build a world-class candidate and employee experience, working together with the people team, creating the most welcoming and engaged company with ambitious, respectful, collaborative, and generally incredible people you can rely on. We’re intentional about who we hire, how we hire them, and how we make Action and Better Collective a place people love to work.
This is an exciting opportunity to join as our CRM Marketing Associate, where you will work as a part of the CRM team to execute multi-channel campaigns to support all facets of the business.
Create and execute marketing campaigns for acquisition, engagement, and awareness across multiple channels including email, push, and in-app
Report on CRM campaigns weekly to monitor KPIs
Identify trends and opportunities for improved CRM campaign metrics and make recommendations for future campaigns
Act as an expert in customer data and segmentation
Assist with maintaining a customer lifecycle plan that aims to improve customer engagement and increase LTV through automated programs and campaigns
Collaborate across BCUS teams to plan and develop joint campaigns based on business needs and objectives
Bachelor’s degree in marketing or equivalent work experience
1+ years of experience in email, CRM or lifecycle marketing
Email template coding (HTML/CSS) and design background preferred
Experience using marketing automation software (Iterable, HubSpot preferred)
Even better if you have…
A passion for sports, and a strong understanding of sports betting and fantasy terms
Demonstrated ability to think strategically, communicate effectively, and simultaneously drive tactical execution.
Excellent analytical skills and experience using data to find meaningful and actionable insights.
Availability to work nights and weekends when necessary
What we offer...
Generous benefits package and unlimited PTO
Paid parental leave
Tons of growth opportunities
A fun and kind team supporting your success and always down to do something fun
Free lunches and a fully stocked kitchen
We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and the community.